In the tide of reform and opening up, the Chinese local brands have began to enter the international market and already obtained certain positive result and experience. In order to expand the overseas markets of Chinese local brand，enhancing the brand influence and core competitiveness. The project will go into topic– “The Strategies and Tactics of Chinese local brands to go global.

The Strategies and Tactics of Chinese local brands to go global

Explanations:

Marketing strategy of Chinese local brands going into the overseas market successfully

• Correlation analysis between “The Chinese local brand” and” Made in China “
  Product Design Innovation / Technical Innovation / Brand Concept)
• Chinese competitor products, and their market position
  (High / low profit market – high end / high profit market)
• Relevant Policy research of Chinese local brand on the way to international market
  (Related policies: the policy for the Chinese Brand Promotion)

Communication Strategy of Chinese local brands going into the overseas market successfully

• Chinese brands of cultural aspirations, creative expression and the consumer association
  (Cross-Cultural Communication / Creative Innovation / Consumer Insight)
• Chinese brands marketing channels and promotional strategy
  (Overseas market channels / sales promotion / price strategy)
• Chinese brands overseas media strategy and advertising
  (Traditional media / new media / advertising media strategy / Advertising volume)

Opportunities and problems of Chinese local brands entering the international market.

Click here to download the registration form for 2010 fellowship, send to dumont.fudan@gmail.com before May 28th 2010